In today’s world, the concept of packaging is much more important for your brand. Product packaging is so much more than a box that holds your product. It’s a representation of who you are as a brand - your brand identity if you will. Color choice, font choice, imagery used, it all matters to consumers in this day and age.
The market has become competitive, whether you are selling personal care, food, or cosmetic products, the packaging needs to grab the attention of your customers - and you want that to be good attention.
Keep reading to understand how you can improve your product packaging in a few simple steps.
How To Improve Your Packaging Design?
Let’s discover three ways to improve your packaging and its design for better brand recognition and identity.
Understand Your Targeted Audience
When creating a packaging design, the first step is to ask yourself these demographic and psychographic questions:
- What is your target audience? Think about all of the demographic factors such as age, gender, geographic location, marital status, etc. Packaging decisions should take your target audience into account.
- What challenges or frustrations might your audience face when searching for a product like yours?
- What interests, lifestyle, and attitudes does your target audience possess?
- What other factors drive purchasing decisions for your audience?
Asking yourself these questions can help you create a design that will speak to your target audience.
External influences include color palettes, shape of the box, and the overall style of your packaging. Keep in mind that your target audience/ideal customers should influence every packaging design decision you make. You want to create a design that will appeal to them.
Packaging Design Shouldn’t Be Misleading
While creating your packaging design, always be clear about what you are trying to sell. The package design should clearly explain what your product is about, so do not include information or images that could be misleading or confusing to your customers. Remember, the most important thing about package design is to explain the value of the product that is inside it.
Your Package Should Be Easy To Open
Difficult packaging may not just cause damage to the product inside, but could also damage your reputation. However, making your packaging easy to open doesn’t have to be a huge ordeal. You can use a tear here label or a twist cap that is easy to open or include directions on the box for easy opening.
Current Packaging Tips & Trends
Most people don’t think about the packaging when they create their business plan. However, it’s one of the most important aspects of your brand and product. It’s the part that your customers see, hold, and open. It’s their first physical interaction with your brand, which leads to their first impression of your brand. You could have an amazing product but if you’re not doing all of the right things with your packaging, it could not matter. Take a look at these important packaging tips and trends:
- Recyclable or sustainable packaging is popular right now
- Your packaging visually needs to stand out on the shelves
- Try for more valuable content in fewer words
- Your packaging should be attention-grabbing but also will need to practically protect your product
How We Can Help You
At Symboliq Media, we understand how important packaging is for your brand. We will work with you to understand who your ideal audience is and will create a package design that will stand out among the competition. Our team specializes in brand consistency, die creation, and print optimization, while creating mesmerizing designs that print correctly the first time. Combined with our time-tested proofing method, we will help you make the perfect package for your brand.
Other Symboliq related blogs:
-How to Build Brand Authority
-Why Strong Branding For Your Business Is More Important Than Ever